John de Mol, the creator of the Big Brother reality television set-up is suing Facebook for permitting ads to deceptively feature his image and his name, according to a report by Reuters.
It is to be noted that John de Mol is a Dutch billionaire. He is one of the brains behind entertainment studio Endemol. He filed his suit against the social network in an Amsterdam court earlier yesterday.
Notably, the counterfeit ads are no longer available. The aforementioned ads apparently tried to get Facebook users to buy BTC from a company claimed to be backed by de Mol himself. Lawyers argued advertisements that contained de Mol’s image inspired end-users to send more than one and a half million euros ( around $1.9 million) to the swindlers.
The lawyers further claimed that their client’s stature was dented as advertisements were clicked and consumers afterward scammed. The lawyers even mentioned that the social network had failed to discontinue the ads from appearing on the whole, and had not acted in response speedily enough to the raised complaints.
The social giant is apparently yet to officially act in response to de Mol’s complaint in court. However, a representative told Reuters that they take the issue of disingenuous ads that violate their policy, and those that attribute public figures, extremely seriously. As per him, these comprise the ads impacting Mr. De Mol.
They added that the people who move forward these category of advertisements are importunate. They further added that these people are well-funded and they are continually developing their misleading plans to get around the systems.
Time and again, BTC scammers have used international celebrities in their deceitful schemes. In fact, television hosts in Australia and New Zealand have been used in crooked BTC-related Facebook ads. Nonetheless, de Mol appears to be the 1st to fight back.