The Litecoin Foundation is collaborating with premier Glory kickboxing league to become the official crypto for international events and its online merchandise platform and. The partnership news was declared in an official press release from Litecoin on Feb. 26.
It is to be noted that Glory has signed top kickboxing heavyweights including Peter Aerts and Remy Bonjasky. As per the announcement, Glory will integrate Litecoin into its online merchandise store, gloryshop.com. Moreover, the league will allow fans in Europe and theUnited States to use the crypto to purchase various Litecoin-exclusive, event-related privileges. These privileges primarily include backstage arena tours, athlete meet-and-greets, and premium in-arena seating.
The founder of the Litecoin Foundation, Charlie Lee gave his point of view on the partnership’s prospective to drive crypto adoption. He mentioned that Glory has a mounting international fan base that consists primarily of a younger demographic who are early adopters of the tech and conduct the majority of their lives online. It ranges from consuming content to purchasing products, etc. As per him, tapping into Glory’s international audience and educating them about Litecoin through real-world use cases can be substantial.
It is to be noted that the kickboxing league was founded in 2012. It is operated by Glory Sports International, which hosts international events for a mix of combat disciplines including Muay Thai, Karate, Boxing, and Taekwondo. Maintaining offices in Denver, Los Angeles, Amsterdam, and Singapore, Glory’s media coverage allegedly spans over two hundred international territories.
The press release states that the aforementioned partnership with Litecoin determines that the digital asset will receive coverage across Glory events, broadcast and social media.
Whereas the Litecoin-Glory venture brings a cryptocurrency with established industry clout into the global sports arena, several high-profile sports clubs have moved to launch their own proprietary crypto tokens. For instance, the French soccer club Paris Saint-Germain has partnered with blockchain platform Socios.com to incentivize and monetize fan engagement and experiences by the means of a token ecosystem.