Singapore Airlines Setting A Trend By Launching ‘KrisPay’ A Digital Wallet

Singapore Airlines (SIA) is the National Airline of Singapore which is ranked one of the world’s best service carrier providers across the globe, since 2018, while winning the top spot in three other classes in the same year including “Best First Class”, “Best First Class Airline Seat” and “Best Airline in Asia” with its hub at Singapore Changi Airport.

Now to maintain the legacy and be on top to offer best services to the travelers SIA has launched a miles-based digital wallet called KrisPay on Tuesday, July 24, which allows KrisFlyer members to use their miles to pay for their purchases at partner merchants through a digital wallet app.

Although, KrisPay’s focal function is to turn one’s KrisFlyer miles into points for daily spending mentioned on the app’s download page, include Esso, Shangri-La Hotel Singapore, and Passenger few of its budding partners.

This expansion follows the quiet release of the Singapore Airlines KrisPay Merchant app that last updated by Google Play on July 17th, 2018.

The KrisPay platform was intended to digitalize the KrisFlyer frequent flyer miles for use at retail outlets. During its February announcement (and prior to christening the app KrisPay), Singapore Airlines had plans to build the wallet on blockchain-based technology.

By KrisPay – a miles-based digital wallet – consumers can use as little as 15 KrisPay miles (approx.10 cents) to pay for their consumptions at partner merchants, either partially or in full.

For a start, KrisPay miles will be accepted by 18 merchants involving retailers like PizzaExpress, restaurants and fuel stations who will accept KrisPay miles.

For attracting more customer footfall, Goh Choon Phong, Singapore Airlines CEO reckoned:
“By creating a miles-based digital wallet which integrates the use of miles into their daily lives, KrisFlyer members have yet another way to use miles instantly on everyday transactions.”

No doubt with bitcoin blockchain technology has successfully brought many new areas of the invention which can change the economies of the world. Along with SIA, there are other airlines in the queue intending to experiment and working on instrumental projects with this robust and reliable technology like German airline giant Lufthansa, Brisbane International Airport, Air New Zealand, US-based Surf Air.

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